Don't let the teaser tease you!

The marketing departs of studios have a way of misleading the viewers' expectations. How many times have you seen a trailer that has had you persuaded or dissuaded to watch a movie? Or have given you a false idea of the feel of a movie? You should take these trailers with a grain of salt. Adventureland was marketed as another Superbad. It was far from it. Not that I didn't enjoy Superbad, but Adventureland had was darker and had more depth than expected. The film had laugh out loud moments but wasn't a laugh out loud comedy. Many viewers didn't see the depth of the film but just saw it as something not as funny as Superbad. Youth in Revolt is another case. The film looked like another Micheal Cera being Micheal Cera film, but it was more of a comical melodrama that at times seemed to play off of Micheal Cera's typecast.

Well most of the time the studios aren't trying to trick you...most of the time. If you didn't know, there are two types of trailers Red band and Green band trailers. The green band trailers are what you see in the movie theaters or on tv. Most of the time this is the trailer you are exposed to. The Red band trailer is only meant to be seen by restricted audiences so this is the trailer you'll see online as an alternate trailer. The green band sometimes skews a film's feel while the red band may be more revealing.



Here is a prime example of the conflicting portrayals of Kick-Ass by the different trailers.

Kick-Ass Green band. The film looks campy and another teen action flick.
http://www.youtube.com/watch?v=krOzVRj9z88

Kick-Ass Red Band trailer 1 and 2. (Warning: Offensive language and situations. I am using this for an educational purpose. It is not a reflection of any messages I am trying to send.)
http://movies.ign.com/dor/objects/14276014/kick-ass/videos/kickass_trl3a_022310.html
http://www.metacafe.com/watch/3915215/kick_ass_hit_girl_red_band_trailer/

When you are viewing trailers, just remember that the trailer is not the movie but intended to get key demographics or the masses into the theaters.